Price Index · Full year 2025
2025 E-Commerce Price Index
The full-year change in online prices from the start of 2025 to the end, in four markets and four category groups. It separates a cost-driven year from a year shaped by promotions.
+20.3%
Türkiye
+3.8%
UK
+3.6%
UAE
−2.4%
KSA
- Electronics
- FMCG and cosmetics
- Grocery
- Home and general merchandise
What moved
Türkiye rose 20.3%, led by essentials and import-sensitive goods. The UK rose 3.8% and the UAE 3.6%. KSA ended the year 2.4% lower. Food, hygiene, and home care held up more firmly in Türkiye and the UK, while Gulf pricing was shaped by campaigns.
How to read it
Use the market figure first, then the category group. A rise in electronics and a rise in grocery are not the same commercial event. The file is there to show which part of the assortment carried the year.