Name: Mindsite Brand – Marketplace Performance Summit
Start: Dec 4, 2025
End: Dec 4, 2025
Location: HAN Spaces

Mindsite Brand – Marketplace Performance Summit

At the launch of the Mindsite Marketplace Performance Report 2025, we're shaping the future of marketplaces together with Türkiye's leading e-commerce brands powered by data.

Dec 4, 2025

09:30 - 12:30

HAN Spaces, Besiktas/Istanbul

Brands' Marketplace Performance Report

Türkiye's e-commerce marketplaces are becoming more competitive and dynamic each year. Pricing strategies, visibility, content accuracy, and customer engagement have become key factors defining brand success. To help brands make sense of this transformation, we prepared the Mindsite Marketplace Performance Report. Our goal is to provide a clear, data-driven framework that allows brands to measure and improve their marketplace performance. Using data collected from more than 250 subcategories on the Mindsite platform, we analyzed performance through our Brand Performance Index methodology, developed in collaboration with Metheus Consultancy, ETİD, and Inveon. By evaluating more than 30 metrics, including product visibility, pricing, content quality, and logistics performance, we show how brands position themselves on digital shelves and how these positions change over time. Through this report, we help brands assess their performance objectively, identify areas for improvement, and strengthen their competitive advantage with data. We believe sustainable growth in e-commerce is only possible through insights grounded in data, and this report contributes to that vision.

About the Summit

We are hosting the Mindsite Brand - Marketplace Performance Summit to share findings from our latest report and bring a new perspective to Türkiye's e-commerce ecosystem. Together with leading e-commerce brands and industry partners, we review marketplace dynamics using data-based insights. The summit focuses on four main themes:

• Marketplace Statistics: Marketplace Statistics: A data-based overview of Türkiye's e-commerce marketplaces, growth trends, and competition dynamics.

• Category Benchmarks: Category Benchmarks: Comparative insights showing how brands perform within and across categories.

• Category Champions: Category Champions: The top brands standing out in visibility, price stability, content quality, and engagement.

• E-commerce Best Practices 2025: E-commerce Best Practices 2025: Data-driven strategies and approaches that help brands achieve measurable growth.

Throughout the summit, we combine the report's main findings with real brand examples to show how leading companies improve visibility, strengthen competitiveness, and build flexibility across marketplaces. Join us on 4 December 2025 at HAN Spaces Beşiktaş, where we will discuss the future of marketplaces shaped by data.

Meet the Speakers

İsmail Arapzade

Mindsite

Co Founder, CEO

Emre Ekmekçi

Turkish E-Commerce Association

Vice Chairman

Mazhar Özsoy

Hepsiburada

Vice President

Murat Selman Başar

L'Oréal

Corporate ECommerce Director

TBA

Agenda

09:30 – 10:00Registration & Networking

10:00 – 10:30Opening Remarks

10:30 – 11:00E-commerce Panel hosted by Emre Ekmekçi

11:00 – 11:30Report Launch Presentation

11:30 – 12:30Networking & Closing

Save Your Spot

We are bringing together the leaders of Türkiye's e-commerce ecosystem on one stage. At the summit, we discuss new standards of marketplace performance, share data-based growth stories, and address the future of digital competition. Attendees will receive exclusive early access to the full Marketplace Performance Report 2025 after the launch. Seats are limited. Reserve yours today.

In Collaboration with

Location

HAN Spaces

December 4, 2025

Abide-i Hürriyet Cad No:24, 34382 Beşiktaş/Istanbul