Mindsite Completes a $2 Million Investment Round to Strengthen Its Decision Layer for Global E-Commerce

Mindsite has completed a $2 million investment round to support the global expansion of the decision layer it has been building since day one: a platform designed not only to analyze digital shelf performance, but to actively manage e-commerce operations across complex, multi-market environments.

The investment will enable Mindsite to extend its international presence and further develop its AI-driven execution capabilities as brands face increasing operational fragmentation across marketplaces, retailers, and regions.

The round included participation from Teknoloji Yatırım under TTGV, Sharks & Partners, Finberg, the Technology and Innovation Fund under the Türkiye Development Fund, Vestel Ventures, Gelecek Etki Fund managed in partnership with Tacirler Portfolio Management, Türk Telekom Ventures, Leap Investment, and angel investor Ömer Hayrı Erkmen. The continued participation of existing investors reflects confidence not only in Mindsite’s long-term vision, but in its ability to execute consistently across markets.

Expanding a Global Operating Model

Mindsite currently operates with established teams in the United Kingdom and Indonesia. Building on this foundation, the company plans to expand its presence across Malaysia, Australia, the United Arab Emirates, Saudi Arabia, and Brazil.

This growth will follow a hybrid operating model that combines a strong core team in Türkiye with local talent in each market. The approach is designed to preserve a unified global culture while embedding local market expertise, an increasingly critical requirement as e-commerce dynamics differ significantly by region, retailer, and category.

Moving Beyond Analytics to Autonomous Execution

A significant portion of the new investment will be allocated to advancing Mindsite’s AI agent architecture. As e-commerce operations become more time-sensitive and operationally complex, Mindsite is focusing on systems that go beyond dashboards and alerts to actively detect, prioritize, and resolve issues across the digital shelf.

Solutions such as Masterdata Agent, Growth Agent, and Review Sentiment Analysis already support e-commerce teams by automating daily workflows, standardizing execution, and reducing the distance between insight and action. Building on this foundation, Mindsite is developing next-generation agent architectures that deepen its analysis-to-action approach and enable real-time optimization of digital shelf performance across markets.

Strategic Acquisitions to Extend Product and Market Reach

Alongside continued product and technology investment, Mindsite is also evaluating strategic acquisition opportunities aligned with its technology- and data-driven roadmap. Potential acquisitions that can accelerate product depth and strengthen regional reach are part of the company’s medium-term growth plans.

Leadership Perspective

Commenting on the investment and the company’s direction, Mindsite Co-Founder and CEO Ismail Arapzade said:

“In e-commerce, competitive advantage is no longer created by insight alone, but by how quickly and consistently those insights are turned into action. From the beginning, we positioned Mindsite as a decision layer that actively manages digital shelf operations rather than simply monitoring them. This investment allows us to deepen that approach globally, further develop our AI agent capabilities, and build a stronger international organization. The continued support of our existing investors confirms that both our execution to date and our long-term vision are on the right track.”

Looking Ahead

With this investment, Mindsite aims to strengthen its global organization, advance its product capabilities, and increase its impact across the e-commerce ecosystem by helping brands operate faster, more consistently, and with greater precision.

About Mindsite

Founded in 2019, Mindsite provides a decision-focused analytics infrastructure that enables brands and retailers to manage e-commerce operations in a systematic and sustainable way. Rather than treating data as static reporting, Mindsite positions e-commerce data as a decision layer that directly informs daily execution.

Operating across more than 500 retailers in over 20 countries, Mindsite works with leading global and regional brands including Colgate, Unilever, Arçelik, Watsons, Migros, Eczacıbaşı, Ferrero, N11, and Nestlé. The platform enables teams to monitor and optimize pricing, availability, visibility, and content through a single operational infrastructure built for complex, multi-market environments.